The woman in the Levitra TV ad says 'it's the best way to experience that difference,' suggesting that Levitra is superior to other treatments for ED. 'FDA is not aware of substantial evidence or substantial clinical experience demonstrating that Levitra is superior to other ED treatments.'

Following is the body of the letter:

This letter notifies Bayer Pharmaceuticals Corporation (Bayer) and, by copy, Schering Corporation (Schering) and GlaxoSmithKline (GSK), which market Levitra on behalf of Bayer, that the Division of Drug Marketing, Advertising, and Communications (DDMAC) has reviewed a direct-to-consumer television advertisement (TV ad) for Levitra