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HEALTH NEWS

Breastfeeding Moms Blast Victoria's Secret in Nationwide Protests

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Contributed by Nicole Weaver|  03 July, 2006  03:07 GMT

victorias secret breastfeeding
Victoria's Secret got a lesson in what female breasts are for this weekend as moms across the US participated in mall 'nurse-ins.' The women were protesting two incidents in which Victoria's Secret employees told mothers to use a bathroom to breastfeed their babies.
Saturday was a day of protest against Victoria's Secret as mothers gathered to nurse their babies in front of the sexy lingerie stores at malls across the US.

The women were expressing solidarity with two mothers who were told by Victoria's Secret staff to use bathrooms to breastfeed their infants in separate incidents in Wisconsin and Massachusetts.

In both cases, the mothers reportedly had asked to use dressing rooms but were turned down. Both refused the employees' alternative suggestions by asserting, in essence, that a bathroom was not a suitable place for anyone to eat.

Yes Victoria, Breasts Are for Feeding

Many of the protesting mothers expressed outrage that a company known for ads that celebrate the female form -- often revealing far more breast than the average nursing mother does -- would be insensitive to their natural purpose.

Victoria's Secret responded by saying it has a policy permitting women to nurse their babies in their stores. A company spokesperson apologized for the incidents and said that the employees had behaved inappropriately.

Although 38 states currently have laws on the books protecting nursing mothers from indecent exposure charges and validating their right to nurse in public, 12 do not. It is not uncommon for breastfeeding moms to be treated as though they are behaving immodestly, according to protestors.

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